What Is TikTok? – Everything You Need to Know in 2024
From a fairly inconspicuous app mainly used for lip-syncing during its days as Musical.ly, TikTok has grown exponentially in terms of popularity and user count. Now, some of the most viral videos and trends that you find on other platforms can be traced back to TikTok. That's just how popular the app is today.
In fact, the New York Times claims that TikTok "is rewriting the world." According to the publication, "TikTok will change the way your social media works — even if you're avoiding it."
The number of TikTok users reached 900.7 million in 2024. By 2025, the number is expected to go to 955.3 million.
Over the years, TikTok has become much more than just a platform for creating and sharing short videos. It has now also evolved into a space for entertainment, creativity, marketing, social activism, and more.
The platform has even been used as a tool for bringing light to important social issues and giving voice to marginalized communities. Here's a detailed guide to understanding TikTok and how businesses can use it.
